Since 2015, we’ve worked hand in hand with the ASOS Foundation team to cultivate two yearly events that continuously amaze and surprise guests.
In our first year of partnership, we took on the annual ASOS Foundation Golf day in 2015 at the Grove in Hertfordshire. Consisting of a full day’s activities and an incredible round of golf, 50+ golfers joined Nick Beighton (CEO of ASOS) and his executive team at one of the UK’s most loved golf courses to tee up and raise money for the Foundation. In our first year we raised an incredible £70,000 for the foundation from sales of golf spots and an evening charity dinner.
In 2017 we then took on the yearly gala dinner, upping the stakes and putting on the event of the year. Setting a new precedent, we grew the golf day to 27 teams and an evening of 270 guests, giving the Foundation the ability to increase their fundraising potential.
From outstanding venues, mouth-watering food, the top entertainment and exclusive auction lots procured in house, we took the total to £216,000 in just one year.
Our partnership continues to grow and in 2018 we split the golf and gala dinners into two events, focusing on the guests and their experience whilst driving home the Foundations charity message. The golf days are now located at some of the world most prestigious golfing courses and we’ve commandeered the Camden Round House for their gala event, allowing up to 600 guests and the top entertainment in the world to experience and enjoy.
To date we’re proud to have raised over £720,000 for the ASOS Foundation.
“With the ASOS Foundation in full swing, we wanted activities would highlight the achievements and vision of the Foundation. We chose to work with D&G Group for all things consultation to ticket sales through to production meaning we only need to apply the ASOS DNA”
-Nick Beighton, ASOS CEO
On 8th July 2015 we held the very first ASOS Foundation Charity Golf Day at The Grove in Hertfordshire. We welcomed 118 golfers for a fantastic day of golf and activities. The day raised just over £70,000 for the ASOS Foundation which has enabled them to almost complete their first ASOS Foundation-Udayan family home in Delhi, India.
Following on from 2015's success, ASOS held their second golf day and ended the evening with a spectacular gala dinner. Held at the stunning Grove in Hertfordshire, the walled gardens made the perfect backdrop for the evening. The evening went off to great success and raised an impressive £185,000!
For their third year, ASOS held another successful event at The Grove on Thursday 7th September. With a golf day followed by a gala dinner, this year we upped the stakes. Each golf player had a custom made 'goody bag' from Taylor Made and the gala dinner saw top level entertainment. The day raised over £200,000 for the charity and we couldn't be more delighted.
This year saw a change to the format, separating the golf day and gala dinner. The golf day was held at the prestigious Loch Lomond in Scotland and the gala dinner later in the year at the renowned Round House, Camden. We raised over £60,000 on the golf day and over £200,000 at the gala dinner, marking another outstanding year for the ASOS Foundation
An ongoing partnership
Since 2015, we’ve worked closely with the ASOS Foundation to support their annual Golf Day’s and Charity Dinners, raising in excess of £720,000 for their incredible charity.
Going from one event in 2015 to two annual events in everyones calendar, our in house team handle all the sales of these extraordinary events, ensuring suppliers get value for money whilst the Foundation raises the vital funds it needs to continue its worldwide work.
Using our in-house team of Fundraising experts, we provide the ASOS foundation with bespoke, money-can’t-buy experiences for their evening auctions. Teamed with the world’s leading auctioneers, such as Charlie Ross, we help raise significant funds on the night.
Once it’s all done, we then do all the payment collections and experience redemptions for customers, keeping their experience 1st class and seamless.
The social event of the year, ASOS’s golf days are not only at some of the most prestigious golf courses in the world come with bespoke gifts from Tailor Made and other leading suppliers - making the experience one to remember.
From supporting ASOS with venue procurement, now held at the famous Camden Round House, through to full pre, during and post event support, our team make sure every detail of the evening is perfect.
We support ASOS with top class entertainment; such as Craig David, through to food that leave guests mouth watering long after the desert has been served.
Growing from nothing to over £250,000 raised - we’re proud to help ASOS put on the event of the year.