House of Fraser Annual Charity Day

  • DATE - 20/07/2017

  • CHARITY - Action For Children and Sparks

  • LOCATION - The Grove, Hertfordshire

On the 20th July 2017, the 14th House of Fraser Charity Event took place at The Grove, Hertfordshire where 140 golfers took to the course to battle it out to win the coveted Cheryl Duncan Trophy. They were joined by an array of celebrities including Chris Hollins, Damon Hill, Simon Lazenby, David Croft, Luther Blissett, Tiff Needall, Sir Trevor Brooking, Kevin Whately, Alan Curbishley, Ray Clemence, Kriss Akabusi and Phil Daniels.

The course was alive with entertainment including the Hole in One hole where players would be lucky enough to win a Lexus provided by Lexus Edgware Road should they pot a Hole in One. Other competitions included nearest the pin, longest drive, beat the birdie and the introduction of a special ‘Dice Hole’ where players who rolled a double were entered into a prize draw.

With the evening a sell out, a further 250 guests joined the golfers at the Amber Suite to begin the evenings proceedings. Smith and Sinclair joined us this year, delighting the guests with edible and vapour cocktails.

Dinner was hosted by the fantastic duo, Chris Hollins and Anthea Turner who kept the crowd entertained late into the night. The evening was full of lots of fundraising for the Foundation and their chosen charities; Action for Children and Sparks. The main auction on the night raised a staggering £46,000 and was conducted by BBCs Charles Hanson with lots including golf at The Grove hosted by Chairman Frank Slevin, a Maldives holiday, a VIP trip to the Abu Dhabi Grand Prix, dinner with the new CEO Alex Williamson, a box at Micky Flanagan plus many more. 

Laughs were a plenty with Britain’s Got Talent runner up Jamie Raven entertaining the crowd with his famous comedy and magic. Cocktails were served around the room and the dancefloor was filled until the early hours with amazing sets from Soho’s Archer Street and DJ Benny Blanco.

This year raised a phenomenal £250,000 which is being shared between Action for Children and Sparks.


"House of Fraser has, over the last three years, utlised the talents of the team at D&G Partners to ensure fantastic success of its ‘House of Fraser Annual Charity Event’. We fully intend to continue and indeed build on this excellent relationship."

Simon Duncan - Director of External Business, House of Fraser