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Raised since 2014


House of Fraser, one of the UK’s biggest department stores, introduced the Cheryl Duncan Trophy to XXXXXXX 10 years ago.

 D&G Group were honoured to be awarded the event agency contract in 2013 and have continued to work alongside House of Fraser to deliver their high-profile annual charity event. Together we created a winning formula and have worked closely with the high-street powerhouse to energise and innovate their already successful charity day.

Held at the highly-acclaimed Grove in Hertfordshire and featuring a competitive 18-holes of golf hosted by top House of Fraser Executives, a glamourous gala dinner, entertainment and fundraising, we helped take the amounts raised to the next level for their partner Charity TBC who do TBC

As the events progressed, we worked hard to secure top UK entertainment and once in a lifetime experiences, including dinner with Michel Roux Jr and a private yacht at the Abu Dhabi Grand Prix.

The event continues to sell out and to date we have raised a phenomenal £1.3million.


"House of Fraser has, over the last three years, utlised the talents of the team at D&G Partners to ensure fantastic success of its ‘House of Fraser Annual Charity Event’. We fully intend to continue and indeed build on this excellent relationship."

Simon Duncan - Director of External Business, House of Fraser